Rick Turley, our regional Coldwell Banker President, sent us a won
derful Thanksgiving message that touches on how our current economic challenges can be met with professionalism and confidence:
As we prepare for our own special time with friends and loved ones over the Thanksgiving holiday, I want to take a moment to share the gratitude I have for each of you in our Coldwell Banker family.
We are experiencing some real economic challenges today, and lately it seems each day brings a mixed bag of new challenges as well as some solutions to consider. We all know that there will be no quick fix. Once the appropriate economic programs are put in place, it will still take months to work through for results to be evident to consumers, inside as well as outside of our industry.
Confidence is key right now. For many it is simply the confidence factor that is preventing some buyers from pulling the trigger. Others are truly challenged with some financial losses. I believe we are all confident that this won’t last forever; as a matter of fact, Bay Area real estate will likely be one of the first industries to bounce back considering we still have a relative short supply of land and homes in most of the communities we serve.
Knowing this, I thought it important to take this opportunity to remind each and every one of you just how much I truly appreciate all that you do. I know that so many of you continue to reach out to your spheres of influence, and your past customers, letting them know that the sky is not falling which is imperative to increasing consumer confidence. When you do put a transaction together today, I realize that it is probably with several counter offers and perhaps some negotiations which continue throughout the escrow. The level of professionalism you operate with in some of the toughest situations is to be commended. It not only makes me very proud of you, it also is what will see you through these challenging times. Many of us built a fantastic base of business during similar challenging down cycles. The true professionals really rise to the top during this time and your struggles, hard work and continued drive will pay off.
Again, thank you for your hard work and dedication. Please enjoy a wonderful Thanksgiving holiday with your family, friends and loved ones.
Thank you, Rick, for your heartening Thanksgiving message!